Dara Afraz portrait
Dara Afraz
Product and Design

Welcome

I'm Dara—a hands-on designer-developer turned product manager, currently leading Platform Services (with a heavy dose of learning on the job) at Beyond Limits, an AI company built on NASA tech (est. 2014, Series C, HC 350+). My background blends multi-disciplinary design (proud DMA alum), coding (front-end/UI development), and cognitive science (involvement in research). I am a clarity devotee, equally at ease with humans and machines, and never shy about asking the question everyone else is holding back.

Skills

Product Leadership
  • Product Roadmapping
  • Prioritization & Work Slicing
  • Product Comms
  • Cross-functional Alignment
  • Customer-Centricity
  • OKRs & Success Metrics
  • Backlog Grooming
  • Sprint Planning
  • Agile/Scrum/Kanban
  • Jira/Confluence/BitBucket
Technical Fluency
  • Systems Thinking
  • Technical Decision-Making
  • API Design Literacy
  • Documentation & Diagrams
  • Front-End Fundamentals
  • Git & Version Control
Design & Research
  • Journey & Experience Mapping
  • User Research & Problem Framing
  • UX Strategy in Product Planning
  • UX Metrics
  • Interaction Design
  • Information Architecture
  • Wireframing & Prototyping
  • Design Sprints
  • UI/UX Audit & Heuristic Evaluation
  • Data-Driven UX Decisions
  • Design Systems
  • Responsive Design
People & Problem Solving
  • Strategic Decision-Making
  • Stakeholder Communication
  • Leading Without Authority
  • Cross-Functional Facilitation
  • Interpersonal Intelligence
  • Bias Toward Action
  • Navigating Ambiguity
  • Continuous Improvement Mindset
  • Impact-Oriented Prioritization
  • Problem Decomposition
  • Hypothesis-Driven Development
  • Experimentation Mindset

Selected Projects

Real-Time Ground Station Telemetry UI for Autonomous Race Car
Coming SoonWIPR&D

CALTECH and Beyond Limits partnered for the Indy Autonomous Challenge, the world's fastest autonomous racing program. I led the design of the ground station UI for live telemetry and vehicle performance monitoring—an R&D initiative still in progress.

Real-Time Ground Station Telemetry UI for Autonomous Race Car thumbnail
Knowledge Base Ops (KBOps): Hybrid AI Knowledge-Base with Classifier Reasoner (Mars Rover Heritage)
Coming SoonPre-GTMR&D

Designed and product-managed a core knowledge management component for a hybrid AI platform. This internal infrastructure supports authoring, versioning, and reasoning of operational knowledge. (Details coming soon)

Knowledge Base Ops (KBOps): Hybrid AI Knowledge-Base with Classifier Reasoner (Mars Rover Heritage) thumbnail
No-Code Authoring Platform for DoD Educators
B2GGTMPlatform

Helped an R&D team define, prototype, and scale a no-code authoring platform from proof-of-concept to a field-ready product, tailored for DoD medical educators. Delivered a usable MVP that aligned with government contracting constraints and instructional design needs.

No-Code Authoring Platform for DoD Educators thumbnail
SaaS Business Platform for EdTech: Pivot from K–12 to Medical Education
B2BStrategic Expansion

Led a strategic pivot of an education platform, repositioning it from K–12 into the medical vertical. Built modular SaaS components, shaped the product narrative, and guided the design of an ecosystem approach for authoring, delivery, and analytics.

SaaS Business Platform for EdTech: Pivot from K–12 to Medical Education thumbnail
Perceptual-Adaptive Learning Modules (PALMs): From Cognitive Science to Product PoC
POCProductizationMVPPoVGTM

Delivered perceptual-adaptive learning experiences via a no-code authoring system. Focused on improving training outcomes and instructional agility for DoD educators—resulting in adoption, repeat contracts, and revenue traction.

Perceptual-Adaptive Learning Modules (PALMs): From Cognitive Science to Product PoC thumbnail

Work Experience

Senior Product Manager – Platform Services, Agentic AI

Beyond Limits

Dec 2022 - Present

Founding Product Designer, UI Engineer – Products & Services

Insight Learning Technology, Inc.

Sep 2016 - Jan 2022

Programmer Analyst II, UI Engineer – Research Tools

UCLA Psychology Department

Sep 2013 - Aug 2016

Product Designer, UI Engineer (Contract)

Tilofy Social Trend Forecasting

Oct 2014 - Oct 2015

Design Strategy (Internship, Agency)

Use All Five

Jun 2013 - Sep 2013

Dean’s Office Graphic Designer (Work Study)

UCLA Arts

Nov 2012 - Jun 2013

Web Designer + Developer

Freelance, Non-US

Jan 2002 - Jan 2013

Writing

Projects Index

Year
Project
Type
Services
2022
Emergency Action Items in Flying
Staff
Interface Design • Template Design • Web Development
2021
Novel Education Modules Addressing Underrepresentation of Skin of Color in Dermatology Training
Staff
Interface Design • Web Development • Motion Design
2020
Analytics (Internal Tool)
Staff
Interface Design • Web Development
2020
Training Visual Pattern Recognition in Ophthalmology Using Perceptual and Adaptive Learning Module
Staff
Prototyping • Interface Design • Web Development
2019
UCLA Human Perception Lab Website Redesign
Staff
Web Design • Web Development
2019
Conference Material Preparation
Staff
Motion Design
2019
Undisclosed Client (Publishing)
Independent
Visual Identity • Technical Consulting • Website Design & Development • WordPress Theme Development
2018-20
Perceptual and Adaptive Learning in Cancer Image Interpretation (Research)
Staff
Interface Design • Web Development
2018
Help Center: Features and Components
Staff
Design • Development • Co-Writing • Editing
2018
Lab Website SEO Improvements
Staff
Usability Audits • Web Development
2018
M-Cubed Design (Architecture)
Independent
Brand Design • Website Design & Development
2018
Be Fit Biz
Independent
Strategy • Web Design • Visual Identity
2017-21
Advancing Theory and Application in Perceptual and Adaptive Learning for Community College Mathematics
Staff
Interface Design • Web Development
2017
Technology and Value Proposition Explainer Video
Staff
Motion Design • Storyboarding • Script Co-writing • Editing
2017
Component Redesign: App Launcher
Staff
Interface Design • Web Development
2017
Undisclosed Client (EME) (Technology)
Independent
Technical Consulting & Prototyping
2017
Undisclosed Client (Publishing)
Independent
Website Design & Development • Technical Consulting • Visual Identity • CMS (WordPress Theme Development)
2016-21
Archival, Recreation, and Version Control of Scientific Figures (Internal)
Staff
Asset Management • Motion Design • Vector Graphics • Figure Optimization
2016-21
Business Finance Courseware: Dynamic Content Presentation Design
Staff
Web Development • Visual Design
2016-21
Development of Novice Driver Training Module
Staff
Interface Design • Web Development
2016
Company Logo Redesign
Staff
Branding
2016
Wristocracy (E-Commerce)
Independent
Strategy • Prototyping • Website Design & Development
2016
Tilofy: Trend Forecasting App (Technology)
Independent
Prototyping • Technical Consultation
2016
Mixx Yoga (Fitness & Wellness)
Independent
Website Redesign & Development • Visual Design • Strategy • CMS (WordPress Theme Development)
2015
Teaching and Learning Video Showcase: Improving STEM Education
Staff
Motion Design
2013
SoCal Stormwater Solutions (Environment)
Independent
Strategy • Visual Identity • Website Design & Development
2012
Undisclosed Client (Interior Design)
Independent
Editorial Design
2012
Undisclosed Client (Medicine)
Independent
Website Design & Development
2010
Printing Division at Global Textile (Textile)
Independent
Website Design & Development
2009-08
Multiple Undisclosed Clients (Art & Music)
Independent
Website Design & Development
2008
Dustoe (E-Commerce)
Independent
Branding • Website Design & Development • Technical Consulting
2007-06
Dissolved Entity (E-Commerce)
Independent
Website Design & Development
2005-03
Moaser Theatre Company (Art & Music)
Independent
Website Design & Development
2003
Dissolved Entity (Academia)
Independent
Website Design & Development
2002
Dissolved Entity (Art & Music)
Independent
Website Design & Development
2002
Undisclosed Client (Oil & Energy)
Independent
Website Design & Development

Connect